Final Design on website

From what I have in the feedbacks, I am starting developing on my current design.

The original home page

I realised that my web pages have dark colours and fonts are not nice on web usability, a bit boring to attract customer so they can go away before navigating. More over, the layout of my website generally does not have product background, a customer will have no idea about what my website is selling.

+ Comparing a design with LAURA ASHLEY , and taking Jakob Nielsen advices.

Firstly, according to Jakob Nielsen ( Aspects of Design Quality, 2007, http://www.useit.com/alertbox/quality-correlations.html), there are core usability areas that a website should cover: how users get around, the content customers will find, and the features offered.

Secondly, there are also some aspects that we should consider:

• Homepage usability
• Accessibility
• Web presence

A attractive and nice beginning will drive people to the end of the presentation, this will also apply to the layout of a website, specially, a home page is considered as an introduction for a website, it will show visitors what our website is about.

More over, a web presence is a big deal to attract online customers who are coming to shop at our website. A bad home page might make the customers turn away before navigating.

To do a better design from the old style, I have collected some good attractiveness from Lauraashley.com and based on a guideline from Jakob Nielsen (Top Ten Guidelines for Homepage Usability, 2002, http://www.useit.com/alertbox/20020512.html ) to start modifying and desgin my current website.

First of all, a gap, between web font ground and body background, can keep balance and give a nice look on usability of Lauraashley website. This is a first shot for my website design development.

Next, Accessibility is a step stone on good websites so Lauraashley has 2 types of navigation accesses: one is vertical menu which is linking to different areas of the site and another is horizental menu linking to different categories. Besides that, the navigation also let the customers know how many categories of product and what features on the site we have. The same style will be applied to my current design.

Furthermore, there should be a search box in the website, it can help a customer save their time and direct them to the items that they already know and want to buy.

On the other hand, using some images of producs on the website will make visitors interest in a product they are looking for.

Finally, I also have a cosideration on what colours to be used for the website. My final decision is against between dark colour and light colour such as a dark red colour in website background will against a colour of yellow cream in body background and again, inside the body, I use a light red colour and yellow to match each of them in order to keep balance on usability of my website layout.

I gather my research notes in my final design:

Then I test my fnal design on web browser: Firefox



and on Internet Explorer

Editing the Design Layout after getting feedbacks

In general, there is not much changes in my site, I still keep my style following the advise from Ms Alli who gave me the feedback, is working for "Next" fashion clothing company.

Besides that, by comment of Mr Huy, one of 2 evaluations, I create a image slide in my home page, this will give all customers about what product I am selling on my website and I also create category navigations which help customers choose a type of clothes they want such as wedding dress or men dress or women dress.

In font page, the images slide automatically.

Before changing.



After.









In the product page, I make navigations linking to different categories as wedding dress, men dress and women dress.

original product page



After changing:



Navigation linking to different categories such as
Wedding Dress Page:



Men Dress Page:



Women Dress Page

A trick to boost Alexa Ranking

At the moment, My website ranking is about 7.400.00 on the Alexa website.



To make my rank jump from the first start at 12.000.000 to 7.000.000

Firstly, I download Alexa Toolbar that are from Alexa website
are integrated with Firefox.

Secondly, I go to http://doorwaypage.com
then fill all information as below:



Afterward, I leave it process around 10 minutes



until



check the website longdressvn.com after the process finished.

Recognising longdressvn.com on SEO

A few weeks later since I add my website URL on Google, Yahoo and MSN, now they publish my website.

GOOGLE



YAHOO



MSN



And my site backlinks are also published on :

YourJoker



addbacklinks



blfree



freebacklink

Register Google Analytic and Alexa Ranking

I come to Google Analytic and sign up an account



After I sign up an account with my profile, I am on the way to create my website profile in Google Analytics



Then another page coming up with JavaScript



There are 2 kinds of Javascript tracking code from Google, I just pick up one in New Tracking Code (ga.js) into my default.asp



A couple day later, I come back to my Google Analytic account, there are 21 visitors coming to my "longdressvn.com" website.



By analyst from Google, I know how many visitor coming to my site, how many times for page of views and Average of Page Views.



Moreover, I can track where my visitors coming from

At the moment, there are 3 regions that are Vietnam, USA and England.


On the map, it shows me 3 countries or regions where my customers came from, are United States of America, United Kingdom and Vietnam.

It also help me to track down in which city of the regions or countries my customers are living.

The purpose of tracking is to help me find the best market in the world for my business and in which cities in the world I will have more customers interested in my products.

For example:

In England, London and Leeds are cities that my clients are from, the statistic also show how many visits they have, how many pages per visit and Average Time they spent on my site.



In Vietnam, 16 people came from different cities such as Ho Chi Minh city, Ha Noi capital and Quang Ngai city.



in the USA, there are 2 visits, one is from California and another is from Washington.



Alexa Ranking



The Last updated Analysis on Google Analytics :





Different Countries that different visitors are coming from :





And ALEXA website ranking:

Create and make Register Page work

Firstly, I make a page called "register.asp" then create a form which is set up with action to "login.asp" and method to "post"

so the layout will be like:



secondly, I make a function which can help customer register an account in my website

To start with, of course, I have to create database path for the page by recordset in "Binding Panel", then switch to "Server Behaviour Panel". I drop down the server behaviour menu to choose " Insert Record"



After clicking, a box pop up with more details to fill in


"Connection" to coursework
"Insert to table" to customer
"After inserting, go to" to login.asp
"get values from" to myform

then I will get all form elements in text area of Dreamweaver automatically



Finally, I preview and test the function that I made

I fill all my information into the form then "submit"



I got a clear error message saying
"
[Microsoft][ODBC Microsoft Access Driver] Operation must use an updateable query.

/vhp0003/coursework2/register.asp, line 27"

I switch back to Code View in Dreamweaver to the cause.



However, I could not pick up any cause relevant so I post my question on different
forum.

http://www.aspfree.com




A day later , there is a reply for my question.
The cause is a permission of server so to solve it out, I follow the given link



and this is a solution to setup my permission on local host to do INSERT query in my Register Page.



Besides aspfree.com forum, I also post my query on ecommerce forum



And this is a reply I have got so far for my query.



I test my register page function

I fill "hung" in "full name" textfield
"pvhung1885@yahoo.com" in Email textfield
and my password in password textfield



After clicking "submit" button, it drives me to login page. the error page does not appear so that means the problem is solved.



However,it seems the function is not working at all, I log in with email and password that I inputted in register page but it drives me back to the same page.

So I check the database, I assume the INSERT QUERY is working, my register information will be inserted to database but as picture shown.



No data is inputted, that means the INSERT QUERY has some thing wrong